Seek Out Marketing Savvy
The Natural Foods Merchandiser. By Cynthia Barstow, March 2006
Watch out for the new generation of savvy marketers on their way up from inside the business world. One new company, Pixie Mate of Boulder, Colo., was started by a couple of youngsters, T.J. McIntyre and Duane Primozich, who launched a well-known spice line with Frontier Natural Products Co-op, followed by a stint of product development projects on the SunSoy and Silk brands at White Wave.
And then there is Palo Hawken, the son of Smith & Hawken founder Paul Hawken, Mr. Green Economy and author of Growing a Business (Simon & Shuster, 1988). Paul is a hero to many of us old-timers. It's no surprise that the Bossa Nova açai drink Palo is working on has made serious inroads in mainstream and naturals stores.
© Copyright 2006. NFM
